Contributors
Ivalua Blog
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Alex Saric
Chief Marketing Officer
With over 15 years of experience in Spend Management, Alex advances digital transformation and leads global marketing strategy and thought leadership as CMO at Ivalua. Previously, he spent 12 years at Ariba, building the spend analytics business and leading international marketing before SAP’s acquisition. A Forbes Council Member, Alex is a frequent contributor for the Forbes Technology Council. Connect with Alex on LinkedIn.
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Arnaud Malardé
Director of Product Marketing
Arnaud Malardé, Director of Product Marketing at Ivalua, brings over a decade of experience across procurement roles. He has worked with leading global organizations in Financial Services, Retail, IT, and Media. A recognized technology expert, thought leader, and webinar host, Arnaud shares insights on digital procurement innovation, risk management and sustainability. Connect with Arnaud on LinkedIn.
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Brigitte Naftalin
Content Marketing Manager
Brigitte leads EMEA content and localization strategy at Ivalua. She brings 15+ years of experience in digital marketing across the B2B SaaS and education sectors. Certified, award-winning strategist and writer, she now aligns product, field, customer, and global marketing teams to ensure a consistent brand narrative and deliver high-impact content that drives regional visibility, engagement, and growth. Connect with Brigitte on LinkedIn.
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Doug Keeley
Director of Product Marketing
Doug leads Product Marketing for Ivalua’s Sourcing, CLM, and Direct Materials solutions globally. He has over twenty years of experience in procurement and SaaS, holding multiple roles in both fields including Sourcing Consulting, Customer Success, and overseeing SaaS deployments for global manufacturing enterprises. Connect with Doug on LinkedIn.
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Eloise Barnum
Senior Content Marketing Manager, Product Marketing
Eloise Barnum leads the Global Content initiatives for the Product and Customer Marketing Team at Ivalua. With over 15 years of experience in Tech, SaaS, Public Sector, and Healthcare, she drives cross-team collaboration to create impactful product and digital content strategies. She now leverages generative AI tools to optimize content, streamline marketing automation, and ensure the ethical use of AI in line with data privacy and governance standards. Connect with Eloise on LinkedIn.
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Jarrod McAdoo
Director of Product Marketing
Jarrod McAdoo brings over 29 years of procurement expertise to Ivalua, focusing on Analytics & Insights, Supplier Management, Spend Analysis, and ESG solutions. A frequent contributor to the Ivalua Blog, he has worked across higher education, public sector, retail, manufacturing, and engineered products. Previously, he led strategic sourcing and procurement teams, implementing shared service models and Source-to-Pay systems. Connect with Jarrod on LinkedIn.
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Paul Zammit
Sr. Industry Product Marketing Manager
Paul leads Product Marketing for Ivalua’s AI solutions, core platform, and architecture. He serves as the bridge between customers, the market, and R&D, championing AI adoption and agent transformation to help clients reimagine procurement in an AI-driven world. Internally, he acts as ‘voice of customer’, aggregating customer and industry needs to ensure Ivalua’s solutions remain responsive to the market. Connect with Paul on LinkedIn.
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Staff Contributors
Contributing writers from inside and outside Ivalua occasionally add items and information to this blog. We are a team who share an interest and curiosity about procurement and spend management.
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Stephen Carter
Senior Product Marketing Manager
For over 35 years, Stephen has shaped technology by delivering solutions into both the public and private sectors, covering finance and procurement. He now applies his tech expertise and knowledge to help clients maximize the use of the Ivalua platform, whilst driving new software innovations. As an industry thought leader, Stephen continues to guide the market with a focus on solid outcomes, within a unified user experience. Connect with Stephen on LinkedIn.
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TransferMate
Ivalua Partner
TransferMate is a leading, global B2B-payments technology solution, processing billions in international payments for the world’s most trusted brands.
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Vishal Patel
SVP, Product & Customer Marketing
Vishal is a seasoned enterprise SaaS GTM leader who drives results through strategic messaging, positioning, and customer insight. With broad B2B marketing expertise across product marketing, demand generation, PR, and sales enablement, he leads collaborative go-to-market strategies that accelerate growth. His deep knowledge spans Procurement, Spend Management, Source-to-Pay, Contract Management, AP Automation, and other buyer-supplier solutions. Connect with Vishal on LinkedIn.
