Ivalua for Retail

The global retail and consumer packaged goods (CPG) industry is evolving rapidly and it continues to be driven by multiple mega-trends such as the growing global middle-class, digital and connected experiences, demanding millennial consumers and fast growing markets/categories. For companies in these industries it is trends such as these that drive growth and investment strategies in omni-channel retailing, personalization, social and environmental initiatives, accelerating new product introduction, health and wellness products and much more.

In this hyper competitive market, the brands and companies that will survive are those that are closely connected not only to their end consumers but to the entire value chain leading up to them. In order to execute these strategies successfully and sustainably there must be deliberate efforts made to better optimize and orchestrate the value chain to near perfection. This is where Procurement and Supply Chain organizations can add significant value.