Welcome to the #loveprocurement podcast, where we bring you a fresh and lighthearted take on all things procurement. We’ll dive into this fascinating world with a twist of humor and a sprinkle of fun. Each episode explores a different topic, inviting industry experts and special guests to share their insights, experiences, and stories.

For those that #loveprocurement or are curious why others do.

Season 3 – Episode 2

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Season 3 Ep 2: Digital Procurement Transformation Is Thriving in MENA feat Sara Omer

Episode Description

RELEASED March 31, 2026

Procurement is gaining unprecedented momentum across the Middle East. Driven by large government-led “mega projects” and rapid digital transformation, procurement is becoming a central driver of economic development and private sector modernization. This shift is influencing talent, technology adoption, and the growing expectations placed on businesses and suppliers throughout the region.

In this episode of the #LoveProcurement podcast host Kelly Barner welcomes Sara Omer to the show. Sara is Ivalua’s Sales Director for the Middle East, North Africa, and Turkey, and she has seen firsthand a sharp uptick in procurement influence and excitement.

Sara describes the vision and resulting transformation being seen across the Middle East:

The effect all of this procurement-centered energy and attention is having on talent
How small to medium-sized businesses are being supported and “incubated” so they are prepared to innovate at the rate desired by the government
The role AI is playing in procurement and how willingly teams are adopting it

Links: Sara Omer on LinkedIn